Crowdsourcing is a term which I was not familiar with before reading the articles for the week. I am most impressed that the heads of prestigious and large organizations like Nike, IBM and the likes have decided to take social networking to the next level. The question to be asked is if this concept has been advantageous? From the article Nike’s New Public Design Studio, it is obvious that the relationships between the consumer and the various companies like Nike have been strengthened. The exercise of crowdsourcing gives the customer a sense of belonging which in the end emphasizes the saying “the customer is king.”
CRM couldn’t be any better. Even in the virtual world, companies like Adidas and Reebok connect to customers who are interested in customizing or buying products. This channel could help customers who want more anonymity to express their creativity without fear. Companies secure a customer's loyalty through this kind of connection.
Organizations like Nike have started reaping the fruits of this innovation. So, not everybody wants customized shoes but what of those that do? All in all business couldn't be better and customers involved are satisfied. What feedback can be better than that?
Nike’s New Public Design Studio
Monday, September 15, 2008
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2 comments:
Same here, this idea is new to the world and obviously to me as well...
Passing the ball to the customer to be in charge is certainly an innovation in doing business.
In my opinion, CRM started by marketing people and was later developed by IT.
Marketers discover and create needs and wants for customers in advance, if possible, or just fulfills current demands.
I love this idea and I keep saying more and more that it's an absolutely genius idea to get consumers involved.
I touched a little bit of base on this on another blog post I put up but seriously, think about how loyal consumers will be if they know they are a part of making your business successful?
Think about if you get your employees involved too! And their families! You literally will have a happy working environment and a great communication throughout the workplace.
There's this electronic store in NYC...I forget the name (i'm sorry!) but you can custom build your own digital camera right there in the store and it comes out on this little conveyer belt when it's done...HOW FREAKING COOL RIGHT?!
I just really am an avid believer that the more responsibility you give, or have people think you're giving them, really adds to the trust and loyalty of any situation.
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