Develop Some Yelpitude

Social networking keeps getting better and better. Now, it’s conversational. I would really like to have an experience where someone gets to listen to what I have to say and give a response to my complaints/questions. Two weeks ago, we talked about companies like Nike introducing online customer interaction. This is even more productive because there is a sense of reality when talking to someone about problems being experienced while using their products. This would most of the time give immediate gratification if a solution can be found. Reading the article Conversational Marketing Asks, Can we talk? has opened up a whole new world for me.

Businesses have found ways to progress and to make their businesses more accessible by their customer. The most important thing apart from profit that a company is concerned with is the customer’s satisfaction. Companies like Ford, Motorola and the likes have shown great marketing skills because it is one thing to introduce an idea and another to actually act on it and use it effectively. In exchange, customers are loyal to such companies that have taken their time to listen to their problems and try acting on it.

After reading Digital Domain, I agree with the author that relying on professional critics would not be a reliable form of feedback. So why use it? It is now possible for a company/customer to get direct response to a survey or review. That is what Yelp is all about and since this topic has come about, I’m glad that a Yelp employee would be coming around to give my class a talk. After reading this article I decided that I wanted to develop some “Yelpitude”. Somehow, I think that conversational marketing is the way forward. Not only is it interactive, but it is effective.